AI × Marketing

Date and Time: 2026/04/17 | 14:30 - 17:30
Location: Chamber Theatre, 22/F United Centre
Language: Cantonese

Details

Marketing has entered a new era where AI is not just a tool — but a competitive advantage. This workshop equips modern marketers with the knowledge and hands-on experience to integrate AI into every stage of their workflow, from insight discovery to campaign execution and measurement. Whether you’re enhancing creativity, scaling content, or making data driven decisions with ease, this session helps you apply AI intelligently without sacrificing strategy or brand identity. Learning Objectives By the end of this workshop, participants will be able to: • Understand how AI enhances customer insight, creativity, campaign design, and measurement. • Explore practical AI tools for content creation, research, segmentation, and competitor intelligence. • Follow a step-by-step marketing workflow that embeds AI meaningfully and responsibly into day to day operations. Workshop Agenda 1. The New Marketing Landscape with AI • AI’s role in insight, content production, optimisation, and personalization • Trends shaping modern marketing workflows 2. AI Applications Across the Marketing Funnel • Audience insight: personas, JTBD, segmentation • Content: messaging, creative ideas, visuals, scripts • Analytics: campaign optimisation and reporting 3. Hands-On Activity: AI-Driven Mini Campaign • Groups generate a campaign idea, customer segment, and sample content using AI tools • Peer review and enhancement 4. Implementation Roadmap • How to embed AI in marketing teams without losing brand identity • Best practices and risk management Target Audience This workshop is ideal for marketing teams, brand managers, SMEs, content creators, social media marketers, and anyone involved in campaign planning or customer engagement. ________________________________________________________________________________ Follow us on LinkedIn: HKGCC Training Academy ________________________________________________________________________________

Speaker

Daryl Choy, AI & Experience Strategist

Daryl Choy is a seasoned business and marketing professional with over 20 years of experience in experience design. He has authored 'Experience Wave’ and made significant contributions to the field. Daryl is certified in the Kirkpatrick training model and is proficient in delivering impactful and dynamic workshops in leadership, sales, marketing, customer service, and productivity, consistently achieving tangible results. He also has extensive expertise in AI, having tested over 100 applications and co-authored an Amazon Kindle book in collaboration with ChatGPT.

Enquiries

Cathy Chan

Tel:: 28231282
Email:: [email protected]

Notes

- Bookings are only confirmed upon receipt of payment, on a first come first served basis. - Booking transfer is allowed for corporate members with advanced notice, walk-ins are normally not accepted. - The Chamber reserves the right to decline any booking or cancel the event. In such case, a full refund of the participation fee will be issued. - No refund will be made for last minute cancellations or no-shows. If the booking is cancelled at least 7 days before the event, and in such cases the refund will be subjected to a 10% administration fee, or HK$120 deduction, whichever is higher. - Members paying with their BOC HKGCC Visa Card will enjoy a 30% discount on their reservation. The discount is only applicable to the card holder, and does not extend to their guests. The discount cannot be used in conjunction with Chamber Coupons. - A $60 handling fee per person will be charged for all offline bookings (e.g. fax, e-mail, post) for all Chamber events. Go online today by downloading our app or registering on the HKGCC website to save the environment and money. - Priority is given to corporate members. The decision to accept or decline any booking shall be at sole discretion of the Chamber. - The Chamber reserves the right to take photos and/or video recordings during the event. By attending, participants agree to the Chamber doing so, and that the Chamber may use such materials for archival, publicity, and marketing purposes. - Participants agree to indemnify the Chamber and the hosting party all liabilities for property damage, physical injury or death in relation to this event. Participants are advised to take their own insurance against all risks.

Disclaimer

Speakers' presentations at this event are intended for educational purposes only and do not replace independent professional judgment. Statements of fact and opinions expressed during this event are those of the speakers and participants and, unless expressly stated to the contrary, are not the opinion or position of the Hong Kong General Chamber of Commerce, its members, or its committees. The Chamber does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented. Attendees should note that, with the approval of speakers, this event may be recorded, and possibly published on the Chamber's website in audio and/or video formats without further notice.

Recording, duplication or distribution of the contents of the online event is prohibited without prior written permission from the Chamber.

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Notes

Disclaimer