Synergic Industry Group Ltd
- HKGCC Membership No. :
- HKS1059
Synergic’s Success
Many companies are looking to Chinato support their economic growth, but for Synergic, they are looking to international markets.
“We have a very broad business and therefore we are looking at international markets rather than focusing on China,” says Maria Chui, Marketing Director of Synergic.
Established in 1999, Synergic was among the first companies to have offices in Chinathat provided full SCM service (manufacturing solutions and supply chain management services). The company has a diverse business portfolio, namely garment textile & clothing accessories, health care product, medicinal herb & dietary supplement product and personal care products.
Broad portfolio
With its diverse portfolio, Synergic’s business consists of 60% import and 40% export. With over 12 years of experience in China, it now has three manufacturing bases in China, and offices at Dallas, Texas, Hong Kong, Shenzhen, Jinhu, and Hefei.
“When doing import-to-China business, it’s totally different from doing local business. You have to know Chinavery well,” says Chui. “Our company has a large team in Chinadoing research and development, and of course you have to know your products.”
The Hong Kong office also has a Chinateam working closely with their Mainland colleagues to serve clients needing advice or research on certain industries or products. However, Synergic is completely honest with its clients, and turns down projects when the company believes they are not economically viable.
Manufacture and export
Besides advising clients, Synergic also runs its own manufacturing and exporting business. “Our manufacturing solutions cover a range of industries including garden products, PU foam products, silicone accessories, LED lighting products,” says Chui. “The products we make are sold to hundreds of brand name companies in thousands of stores.”
Another business Synergic is developing is their joint corporation with the brand Super-X. “We are lucky that we can join Super-X Sportswear as one of the partners in Hong Kong,” she says. “Starting from R&D, to new technologies, production, retailing and servicing, we have learned a lot from Super-X and their five-year R&D plan really amazed our Chinateam.”
Chui sees the traditional trading company vanishing in the next decade and suggests companies build up their own brands, unique merchandising and service to survive in the industry.
“Retaining staff is also very important because their experience and skills have built up the company. Staff are our asset, and we invite some to be junior partners in appreciation of their contribution.”
Company: Synergic Industry Group Ltd
HKGCC Membership No. HKS1059
Established Year: 1999
Website: http:www.synergic-group.com
Contact: 2370 7626
