Crystal Computer Graphics Ltd
- HKGCC Membership No. :
- HKC1138
Advancing Digital Creativity
No one who witnessed the opening of the 2008 Olympics in Beijing is likely to forget the show, as ground-breaking techniques in digital production and use of multimedia astonished audiences around the world.
The opening ceremony is only one of the acclaimed projects that Crystal Computer Graphics has under its belt.
Another display was an animated digital version of River of Wisdom During the Qingming Festival, one of China’s best-known paintings, which wowed visitors at the 2010 Expo in Shanghai, before it was shown in Hong Kong, Macao, Taiwan and Singapore.
Successful delivery of such world-class shows ensured the company was first choice to provide digital services for the 2012 London Olympics and the 2022 Winter Olympics in Beijing.
Founded in Beijing in 1995, Crystal Computer Graphics initially focused on creating 3D digital architectural models, before evolving into Asia’s leading digital interactive company.
Today, it has 11 offices across Asia employing more than 2,000 staff. The Hong Kong office opened in 2002 and has a team of 20 to cater to the growing local and overseas markets.
David Li, General Manager of the Hong Kong office, said the local branch undertakes planning and implementation while also developing its business beyond China.
After 15 years, the company is now well established in Hong Kong, Li said, with customers ranging from government institutes and universities to architecture companies and property developers.
“For our Hong Kong office, we mainly focus on sales, marketing, programming and, more importantly, creativity and digital content,” Li explained, “while our Mainland teams provide support like modelling.”
Tailor-made service
Li describes the service provided by Crystal Computer Graphics as highly tailor-made, with the aim of delivering something new to audiences with every project.
One example he highlighted was The Majesty of All Under Heaven: The Eternal Realm of China’s First Emperor. This hugely popular exhibition of Qin dynasty relics was shown in the Hong Kong Museum of History in 2012.
Using a complex mix of animation, augmented reality (AR) and video, Li’s team brought the Terracotta Warriors to life in a display that also allowed visitors – who flocked to the museum in record numbers – to digitally witness the construction and excavation of the mausoleum.
Besides show-stopping exhibitions and work for private clients, the company is also involved in local community projects. Current examples include an exhibition at the Jockey Club Museum of Climate Change at the Chinese University of Hong Kong and an interactive display about ancient legends aimed at young children at the Wetland Park.
“Such projects have made our work more meaningful, and are the most interesting parts of our job,” Li said.
Ever-changing environment
Li noted that the multimedia sector is constantly changing, so the company needs to keep a watchful eye on developments in AR, virtual reality and artificial intelligence to stay ahead of the pack.
Cultivating talent is also essential in this fast-moving industry. Li believes in giving creative freedom to his staff and listening to their opinions, which increases their sense of involvement and accomplishment, he said.
Company: Crystal Computer Graphics Ltd HKGCC Membership No.：HKC1138 Established：2002 Website：www.crystalcg.com.hk
