Gift Hampers Hong Kong
- HKGCC Membership No. :
- HKG0558
It Is the Thought that Counts
Sending someone a gift hamper to express your appreciation or love at the end of the year used to be a real treat to the receiver. Today, the practice has become so routine that most people cannot even recall what last year’s hamper included or even who sent it.
“Giving gifts in Asia was almost something of an art form, but today the gifting industry has been so commercialized the personal touch has been lost and so is in need of innovation,” said Gift Hampers Hong Kong Founder Justin Chung.
The gift market in Hong Kongprovides a double hit for retailers, because it embraces both Western and Chinese festivals and culture. Consequently, the gift giving season is much longer and includes Christmas, Chinese New Year, Valentine’s Day, as well as Mid-autumn Festival.
Fresh and unique gifts from all over the world
Seeing so much potential for the gift industry in Asia, Chung decided to launch Gift Hampers in Hong Kongtwo years ago to provide people with new ideas and to put the heart back into gift giving.
“People receive similar gifts every now and then, so the art is how can you make sure people remember your gifts?” he said.
Gift Hampers Hong Kong embraces fresh products and design to impress their customers. To achieve this, he regularly travels around the world sourcing unique products that you cannot find in a supermarket, which helps ensure people smile when they receive the hampers because they are receiving something unique.
“For example, we have a honeycomb in a jar from Australia. The bee farmer places the jars in a hive so that honeybees build a honeycomb inside,” he explained. “People who receive it not only enjoy eating the honey and honeycomb, but they also are stunned by the beautiful honeycomb built by the honeybees.”
A team without sales
Being a small team with only seven staff, Chung said his people must be passionate about gifts and they must show a thorough understanding of the products. Finding the right people with specific sales experience on unique gifts and premiums has not been easy, and he has had to operate without salespeople for the past two years. Despite this, Gift Hampers Hong Kong has managed to grow, and he has expanded into fresh flowers and launched Gift Flowers Hong Kong in 2013.
When asked about his formula for success, he said it is all about creating a unique brand image and quality goods and services that are promoted through word-of-mouth. This has enabled him to get 95% of his customers to become repeat clients.
Flexible and highly responsive
With customer satisfaction their top priority, the company managed to deliver over 800 hampers in two days to ensure every client’s hamper arrived at their customer’s door on time.
“You have to have a flexible operations team who are good at planning ahead. You cannot just wait until orders are made, because people usually want them to be delivered very quickly. That is why planning ahead and get items prepared is essential, especially during peak times of the year,” he said.
But how do you manage to strike a balance between giving traditional seasonal items, while being totally unique? Chung said it all depends on each individual customer. Some clients request popular, traditional choices, while some of his customers want to try something different, especially after they hear what choices they have.
“You have to give people what they want, and at the same time you have to wow them and the person they are giving the gift to,”he said. “At the end of the day it is all about making sure the receiver feels special and remembers not just the gift, but who sent it to them.”
