Black Media Group Ltd
- HKGCC Membership No. :
- HKB0502
Customizing Web Design for Enterprises
The internet has become an essential part of our life while computers and smart phones are indispensable daily tools. As a result, many companies have realized that e-commerce and online websites are important for doing business. This has given rise to a growing demand for web design.
This is what led Kenneth Wan, Business Development Director of Black Media Group, to quit a marketing job seven years ago and start his own business.
“When I was working in a marketing company, I found out about the demand for web design,” said Kenneth. “Black Media was founded with the intention of offering enterprises and businesses graphic design services and a customized range of web development.”
“Nowadays, many people prefer to visit a company’s website to research the company’s products and services before they visit a store,” he said. “The website represents the company. New customers may not visit your company but they must visit your website to know about your services. If your website has a stylish design, it will attract their attention.”
Some companies have already recognised that a stylish website with attractive effects is beneficial for their business. “A few years ago, some companies started to feature more attractive designs and special effects on their websites. Even some corporations and non-governmental organisations were willing to try new designs,” he said.
Quality Service
Kenneth believes there is no such thing as one size fits all when it comes to designing websites. Black Media Group develops unique solutions for each client instead of just using a design template. “We are not an assembly line and our designs are not crudely made,” he said. “We are proud to stand tall among other design companies in Hong Kong for our stylish designs and creative originality.”
“We ensure the design is suitable for the client’s unique vision, brand values and core messages. We research companies’ backgrounds, their local competitors and their counterparts in foreign countries before starting projects,” He said. “From print media to web development and complete corporate branding, we are committed to providing clients with a range of sophisticated graphic design services, custom designed to fit each customer’s unique business ambitions and goals.”
Kenneth said on every project they design, thorough discussions are held between his team and clients to ensure quality and to prevent any unsatisfactory outcomes. “Communicating with clients is important. We take time to listen to our clients, and then incorporate their own unique brand vision, business goals and ambition into the overall design. We try to approach every project without any preconception about how the objects should be designed,” he explained. Unlike other outsourcing web design firms, all of their projects are produced in-house with a team. Also, all projects are then followed up by holding meetings with clients and not only email communication.
Black Media Group also provides other services such as their IR Solution, which is fully capable of fulfilling the new Hong Kong Exchange (HKEx) announcement posting compliance which requires companies to post information on their own corporate websites within one hour after being submitted to the HKEx website. The solution consists of a Content Management System (CMS), File Submission System (FSS), and a 24-hour Content team to ensure all the official and financial documents and files of clients are posted onto corporate websites within the required time. The company also offers clients a dedicated posting hotline and email address to ensure that announcements or other related documents could be uploaded within 30 minutes onto the client’s corporate website. “This service enables firms to avoid delayed posting, which would risk punishment from HKEx,” he said.
Challenges
The biggest challenge is combining aesthetics with the client’s needs since different companies have different backgrounds and values, says Kenneth. However, he is confident in dealing with this. “We have a professional team who have high technical skills and are able to overcome even the most difficult technical challenges.”
Building customer trust and confidence is crucial for success in any business so it is important to show off the quality of your services to clients. “We treat every project like a competition to fight for, which encourages staff to strive as much as possible to ‘win.’ Also, we enter competitions regularly to try to win awards so that we can gain recognition,” he said.
Future Development
Kenneth said graphics design is an evolving industry. For instance, the emergence of mobile device usage means web designs also have to be mobile-friendly. This means his team has to fulfill technical challenges for an increasingly complex range of device types. He believes more people will focus on using phones and tablets instead of computers to go online. He also believes encouraging staff to further their learning of new things is a good way to maintain their abilities. “Apart from web design, staff are encouraged to attend design shows and reference designs from Europe and America to get new ideas and techniques for their next projects.”
Kenneth is also optimistic that with the global trend of digitization with businesses, the importance of good web design will only grow stronger. “We are already seeing changes in the e-commerce business. Although there is an increasing number of media firms and multimedia courses, there is no harm to our business since I believe not many competitors provide services that are as good as our team’s,” he said. “We keep on learning and improving by looking at foreign designs.”
Kenneth hopes that Hong Kong web design can become famous internationally in the future. “I hope the web design industry in Hong Kong can reach an international level and that Western companies will use designs from Hong Kong as an influence,” he said.
Company: Black Media Group Ltd
HKGCC Membership No.: HKB0502
Website: http://www.bmg.com.hk
Telephone: (852) 3488 0550
