Flower Delivery Hong Kong Ltd
- HKGCC Membership No. :
- HKF0428
Blooming Business
With Valentine’s Day coming up, Flower Delivery Hong Kong is gearing up for one of its busiest seasons. The company, established in 2010, delivers flower bouquets, baskets and arrangements all over Hong Kong, specialising in same-day delivery.
Leslie Wu, Director of Flower Delivery Hong Kong Limited, had a background in IT before venturing into the flower market.
The company’s original business model depended on outsourcing, but Wu quickly became dissatisfied with the quality of flowers and poor efficiency of delivery. He decided to build his own team so he could run the business to the highest standards.
“Quality control is our main concern, as our mission is to deliver love and happiness with flowers,” he said.
Because flowers are often sent as a cherished gift or for a very special occasion, ensuring the highest standards is essential. Wu explained that the company’s flowers are imported from Kenya, which tend to last longer.
Another reason for focusing on quality is to differentiate the company from its many rivals. The take-off in e-commerce in recent years in Hong Kong means that there are many flower companies that also offer online delivery services, Wu said.
“We are facing fierce competition from new entrants due to low entry barriers.”
The company delivers all around Hong Kong, but many of its clients are from much further afield. This means that having a wide range of payment options is also essential to make life easier for its customers.
“We accept orders from around the world. You can choose from several convenient and secure payment methods,” Wu said.
Wu’s IT background has undoubtedly been a plus when it comes to developing the payment side of the business. Besides payment options such as bank transfers and PayPal, Flower Delivery Hong Kong is fairly unusual in that it also accepts Bitcoin.
“Innovation is important for a company’s development,” he said. “Through continuously broadening our service scope and optimizing our operations, services and products, we can provide a full range of quality assurance services that make our customers feel at ease.”
Wu also has tried to be innovative in the types of products that the company provides. Recently, he introduced a Swedish planter named LYFE. This easy-care plant requires minimum maintenance, but its real draw is that it is suspended in mid air and gently rotates above an oak base, using magnetic levitation. “It helps you to liberate stress when you look at this magical plant,” he said.
Wu understands that high-quality and innovative products are not enough alone to build long-term customers if service is also not top notch.
“We don’t believe in making a quick profit; we build trust with customers,” he said.
Wu is not only committed to his customers around the world, he is also keen to serve the local community. With every purchase, the company donates 10% of its profits to charity. So anyone using Flower Delivery Hong Kong to buy their flowers this year can feel that they have also done a small good deed with their purchase.
“Besides offering our customers’ competitive pricing with reliable products and service, social responsibility is also my concern.” Wu said.
Company: Flower Delivery Hong Kong Ltd
HKGCC Membership No.：HKF0428 Established：2010 Website 網站：www.flowerdeliveryhongkong.com
